Strategic Growth Diagnostic Services

Strategic Growth Diagnostics That Find the Revenue Your Marketing Is Spending but Not Producing

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Success Stories

Camino Financial

Goodhood

Orders.co

Spa & Equipment, Skin Act

Syntax Technologies

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Why Choose Our Diagnostic Services?

We Lead with Findings, Not Recommendations

Most agencies start with what they want to sell you. We start with what your data actually says. Every diagnostic begins with a raw analysis of your ad accounts, analytics, CRM, and email systems. We show you exactly where revenue is leaking before we ever discuss what to do about it. The findings speak for themselves, and they give you the leverage to make informed decisions about your agencies, your team, and your marketing investment, whether you work with us afterward or not.

Every Claim Comes with a Specific Number

We do not tell you that your email marketing “needs improvement.” We note that 65% of your paid leads never received any automation emails because a CRM field was set to “Unqualified” instead of “Lead,” and that gap represents an estimated $1.8 million in potential program fees. We do not say your ad account “could be better.” We show that 70.6% of your spend goes to keywords with Quality Scores between 1 and 3, and that fixing this could reduce your cost per click by 30% or more. Specificity is what separates a Strategic Growth Diagnostic from a surface-level audit.

We Analyze the Full Funnel, Not Just One Channel

Your Google Ads account does not exist in isolation. Neither does your SEO, your email, your CRM, or your landing pages. We analyze the entire path from first impression to closed revenue, including the handoffs between systems where most leads get lost. When 83% of your paid leads do not make it from your marketing platform to your sales CRM, fixing a single channel will not solve the problem. You need someone who can see the whole picture and identify where the strategic layer is missing.

We Have Been AI-Native Since 2020

Azarian Growth Agency was built on AI-driven marketing from day one. We use AI to process thousands of data points across your accounts, identify patterns that manual analysis would miss, and deliver findings in days instead of months. Our diagnostic process combines human strategic judgment with AI-powered data analysis to give you both speed and depth. Over 90 AI marketing tools in our stack, a proprietary Content Engine, and GEO optimization for AI search platforms. This is how we have operated since our founding, not a capability we bolted on last year.

Your Diagnostic Becomes Your Roadmap

The deliverable you receive is not a slide deck full of general advice. It is a prioritized, implementation-ready document with specific findings, quantified impact, and clear next steps organized by timeline. Immediate actions for the first 30 days. Short-term initiatives for the first 90 days. Long-term strategic priorities for 6 to 12 months. The document typically surfaces 150 to 200 prioritized items, and the complexity it reveals makes it clear exactly what kind of strategic leadership your company needs going forward. You can hand this to your internal team, your current agencies, or our team and start executing the same week.

We Speak the Language of Operators, Not Marketers

If you are a CEO, CFO, COO, or operating partner, you do not need someone to explain what impressions are. You need someone to tell you what your actual customer acquisition cost is, why your cost per enrolled customer is $4,495 when your target is $811, and what it would take to close that gap. We frame everything in terms of revenue impact, unit economics, and P&L contribution because those are the numbers that drive business decisions and the numbers your board expects to see.

We Uncover Problems Your Current Team Cannot See

When you are in the day-to-day operations, it is hard to spot systemic issues. Your marketing team reports on the metrics they own. Your agencies report on the channels they manage. Nobody connects the two. That is the strategic layer gap. Our diagnostic reveals gaps between systems, attribution mismatches across platforms, and process failures that cause leads to disappear between your ad click and your sales conversion. We found a company paying $250K per year across two agencies. Both agencies reported strong metrics. Revenue was flat. Nobody was connecting spend to business outcomes.

Our Findings Have Driven Real Results

Our diagnostic work has identified revenue gaps worth millions for growth-stage and PE-backed companies. We have found email automation failures affecting thousands of leads, ad account structures wasting tens of thousands per month on low-quality keywords, CRM sync issues causing over 80% of paid leads to never reach the sales team, and conversion paths that end without connecting qualified prospects to a sales representative. We also identified channels that everyone had written off as failed, which proved to be the lowest-cost acquisition sources once the tracking was fixed. These are not theoretical findings. They are specific, documented, and actionable.

We Do Not Hide Behind Vanity Metrics

Impressions, clicks, and traffic are easy to report. Revenue, enrollment rates, CAC payback period, and LTV-to-CAC ratio are harder to calculate but far more valuable. Our diagnostic cuts through the surface-level reporting to answer the questions that actually matter: How much does it cost to acquire a paying customer? Where in the funnel are you losing the most money? Which channels are getting credit for conversions they did not actually drive? These are the questions your board is asking, and we give you the answers in investor-grade deliverables you can present with confidence.

We Protect Your Investment with Transparent Methodology

Every finding in our diagnostic includes its data source, date range, sample size, and methodology. You can verify anything we report. We document our assumptions, note our limitations, and cite our sources. This is not about building trust through promises. It is about building trust through proof. When we report your combined conversion rate as 6.17%, we show you exactly how we calculated it, which events we included, and the time period covered

The Businesses That Trusted Our Expertise and Scaled

Our Process

Step 1

Discovery Call and Scope Definition

We start with a focused conversation about your business model, your revenue goals, and the specific challenges keeping your leadership team up at night. Whether your CMO recently departed, your agencies are underperforming, or your board is asking hard questions about marketing ROI that nobody can answer, we identify the trigger and scope the diagnostic accordingly. We determine which systems we need access to, what data is available, and what questions matter most to your CEO, CFO, and operating partners. This call typically runs 45 to 60 minutes and results in a clear scope document that defines exactly what the diagnostic will cover, what access we need, and when you can expect deliverables.

Step 2

Platform Access and Data Collection

We request access to your ad platforms (Google Ads, Meta, LinkedIn, TikTok), analytics (GA4), CRM (HubSpot, Salesforce, or your proprietary system), email marketing platform, Google Tag Manager, and any other systems relevant to your marketing and sales funnel. We also request any internal reports, growth models, or financial data that helps us understand your unit economics. We never make changes to your live accounts during the diagnostic phase.

Step 3

Ad Account Deep Dive

We conduct a system-deep audit of your paid media accounts, including campaign structure, keyword Quality Score distribution, bid strategies, device and geographic performance, competitor campaign analysis, and creative effectiveness. We analyze your cost per lead by campaign, by keyword tier, and by time period. We identify which campaigns are driving results, which are wasting spend, and which high-performing campaigns may have been paused in error. We have found companies where 66% of their Google Ads spend was allocated to keywords with Quality Scores between 1 and 3, resulting in $5,000 to $10,000 in excess CPC per month, compared with the industry benchmark of 7 or above.

Step 4

Analytics and Conversion Path Analysis

We analyze your GA4 data to understand traffic sources, conversion funnels, device performance, and user behavior. We map the complete conversion path from first session to form submission or phone call, identify where users drop off, and calculate conversion rates at each stage. We also evaluate your form flow, UI/UX, trust signals, and the handoff from conversion to sales. If your form tracking isn’t firing properly, we’ll identify that as well. Every finding connects to a dollar amount, not a percentage improvement on a vanity metric.

Step 5

CRM and Data Flow Audit

This is where most diagnostics uncover the biggest surprises. We trace the path of a lead from the moment they submit a form to the moment they become a customer or drop off. We check whether your CRM is receiving all your marketing leads, whether source attribution is accurate, whether lifecycle stages are correctly assigned, and whether your sales team is actually working the leads your marketing generates. In one engagement, we discovered that a single CRM field misconfiguration was preventing 65% of paid leads from entering any email automation. The fix took 20 minutes to identify. The revenue at risk was $1.8 million.

Step 6

Email and Lifecycle Marketing Assessment

We audit your email automation workflows, deliverability health, list hygiene, and engagement metrics. We check whether your leads are actually entering nurture sequences, whether your automation rules are filtering out qualified prospects, and whether your email content is driving meaningful engagement. We evaluate your email infrastructure using tools like Google Postmaster and platform-specific deliverability diagnostics to ensure your technical foundation is sound. Companies that have been told their email “does not work” often discover that the system was never properly connected in the first place.

Step 7

Competitive Intelligence and SEO Assessment

We benchmark your organic search performance, domain authority, backlink profile, and content coverage against your top competitors. We identify keyword gaps where competitors rank and you do not, content types your competitors publish that you are missing, and link-building opportunities that could accelerate your organic growth. We also evaluate your site’s technical SEO health, including page speed, Core Web Vitals, schema markup, and crawl issues. For companies in regulated industries like financial services, insurance, and healthcare, we assess compliance considerations that affect content strategy.

Step 8

Tracking Infrastructure Review

We audit your Google Tag Manager container, conversion tracking implementation, cross-domain tracking setup, and data layer configuration. We check whether your Enhanced Conversions and Conversions API (CAPI) implementations are active and properly configured. In a privacy-first world where ad blockers and browser protections can cause 15-25% underreporting of conversions, server-side tracking is not optional. When your data is unreliable, every decision based on it is suspect. We assess your readiness and identify exactly what needs to change.

Step 9

Findings Compilation and Impact Quantification

We compile all findings into a structured deliverable organized by assessment area. Each finding includes the specific data point, the business impact in dollars or percentage terms, the root cause, and the recommended fix. We prioritize findings by potential revenue impact and organize recommendations into 30-day, 90-day, and 6-to-12-month implementation timelines. The result is typically a 150-to-200-item prioritized roadmap. This is the document your leadership team and your board will use to make strategic decisions on marketing investment, resource allocation, and whether your current agencies and vendors are delivering as expected.

Step 10

Executive Presentation and Strategic Discussion

We present the diagnostic findings to your leadership team in a focused session that covers the most critical findings, their financial impact, and the recommended path forward. This is not a sales pitch. It is a strategic discussion about what we found, what it means for your business, and what you should do next. The deliverable is board-ready: executive summaries, unit economics models, and competitive analysis that meet investor-grade standards. You leave this session with a clear understanding of where your marketing stands, what it is costing you, and exactly how to fix it.

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About us

Azarian Growth Agency is a full-funnel, data-driven growth marketing agency founded in 2020 by Hamlet Azarian. We help growth-stage companies, PE-backed portfolio companies, and mid-market enterprises understand why their marketing isn’t scaling, then we fix it.

Our diagnostic practice was born of real client work, where we consistently found that the biggest growth opportunities were not in new campaigns or larger budgets. They were fixing the systems that were already in place. We have identified millions of dollars in unrealized revenue trapped in broken email automations, misconfigured ad accounts, disconnected CRM systems, and conversion paths that end before reaching the sales team.

Over $40 million in ad spend managed. Over $300 million has been raised by the companies we have supported. An 87% reduction in signup costs in one of our benchmark engagements.

These numbers come from doing the work, not from marketing copy. Our diagnostic services are the starting point for every engagement because you cannot fix what you have not measured, and you cannot prioritize what you have not quantified.

What Our Clients Say

Diagnostic Services We Offer

Revenue Leak Identification

We quantify the specific dollars your marketing is leaving on the table. From email automation failures to CRM sync gaps to misattributed conversions, we identify the leaks and put a dollar figure on each. We trace where leads enter your system, where they disappear, and what each gap costs you per month.

Channel Performance Benchmarking

We evaluate every active marketing channel against industry benchmarks and your own historical performance. You will see exactly which channels are delivering, which are underperforming, and which are getting credit for results they did not produce. We found channels marked as “failed” that, once tracking was corrected, proved to be the lowest-cost acquisition source.

True Customer Acquisition Cost Calculation

Most companies undercount their CAC by 2x to 4x. We calculate your real cost to acquire a paying customer, including every dollar of marketing spend, every lead that did not convert, and every system inefficiency that inflated your numbers. We connect this to your LTV and payback period so you can see the full unit economics picture, not just the number your agencies report.

Conversion Funnel Analysis

We map and measure every step from first touch to closed revenue, identify the specific points where prospects drop off, and quantify the cost of each drop-off in terms of lost revenue. We found enrollment rates that varied 15x across customer segments because targeting was aimed at the wrong tier: 0.35% versus 5.3% conversion rates in the same funnel.

Competitive Gap Assessment

We benchmark your organic visibility, paid search investment, domain authority, content coverage, and referral network against your direct competitors. You will see exactly where you are ahead, where you are behind, and what it would take to close each gap. For PE-backed companies, this analysis informs valuation discussions by quantifying competitive position and the cost to improve it.