Conversion Rate Optimization That Turns More Visitors Into Customers

Stop wasting traffic. Our data-driven CRO strategies identify exactly what's preventing conversions on your website and systematically fix these issues to increase leads, sales, and revenue from your existing traffic.

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Success Stories

Why Choose Our CRO Services?

We Use Data and Testing, Not Guesswork, to Drive Improvements

Many agencies make recommendations based on opinions or industry best practices that may not apply to your specific situation. We rely on hard data from your website analytics, user behavior analysis, A/B testing results, and customer feedback. We identify exactly where users are dropping off, what’s confusing them, and what changes actually improve conversions. This scientific, data-driven approach delivers measurable improvements, not just theoretical ones.

We Go Beyond Simple A/B Testing to Understand the Why Behind Behavior

Running A/B tests is easy. Understanding why users behave the way they do and developing effective solutions requires deeper expertise. We use advanced tools including heatmaps showing where users click and scroll, session recordings revealing how real users navigate your site, user surveys uncovering objections and concerns, and funnel analysis identifying exact drop-off points. This comprehensive understanding allows us to develop hypotheses that actually solve problems, not just test random variations.

We Optimize Your Entire Conversion Funnel, Not Just Individual Pages

Conversion optimization isn’t about tweaking one landing page. It’s about optimizing the complete user journey from first visit to final conversion. We analyze and improve traffic source quality to ensure you’re attracting the right visitors, first-page experience and value communication, navigation and path to key pages, product or service pages that build desire, checkout or conversion process to reduce friction, post-conversion experience for retention, and cross-sell and upsell opportunities. This holistic approach delivers much larger improvements than single-page optimization.

We Implement Quick Wins While Building Long-Term Testing Programs

CRO delivers both immediate improvements and compounding long-term gains. We identify quick wins that can be implemented immediately based on obvious issues and best practices, launch high-impact tests that could drive significant improvements, build systematic testing programs that deliver continuous gains, and create optimization roadmaps extending months ahead. This balanced approach delivers fast results while building momentum for ongoing improvement over time.

We Focus on Increasing Revenue, Not Just Conversion Rate

Higher conversion rate is meaningless if it doesn’t increase revenue or profit. We optimize for metrics that actually matter to your business including revenue per visitor, average order value, customer lifetime value, qualified lead generation, and cost per acquisition. Sometimes we recommend changes that might lower conversion rate if they improve customer quality or increase average order value. We always focus on what drives the most business value.

We Specialize in Optimization Across Different Business Models

CRO strategies differ significantly between e-commerce, lead generation, SaaS, B2B services, and other business models. We have deep experience optimizing for e-commerce with shopping cart optimization, product page improvements, and checkout flow optimization; SaaS with free trial conversions, onboarding optimization, and upgrade rate improvement; lead generation with form optimization, quote request improvements, and qualification optimization; and B2B with complex sales processes, multi-stakeholder decision making, and long sales cycles. We adapt strategies to your specific business model.

We Provide Clear ROI Measurement and Reporting

You’ll always know exactly what value our CRO efforts are delivering. We calculate the revenue impact of each winning test, track improvements in key conversion metrics over time, measure the ROI of our optimization efforts, provide clear before-and-after comparisons, and show projected annual value of improvements. Transparent ROI measurement ensures you can confidently invest in ongoing optimization knowing it’s delivering measurable returns.

The Businesses That Trusted Our Expertise and Scaled

Our Process

Step 1

Comprehensive Conversion Audit and Analysis

We begin every CRO engagement with a thorough audit of your current conversion performance. We analyze your analytics data to identify drop-off points, review heatmaps and session recordings to understand user behavior, examine your conversion funnel from entry to completion, benchmark your performance against industry standards, identify technical issues impacting conversions, and assess your site against CRO best practices. This audit reveals exactly where opportunities for improvement exist and provides a prioritized list of optimization opportunities.

Step 2

User Research and Behavioral Analysis

Understanding why users behave the way they do is critical for effective optimization. We conduct user surveys and feedback collection, analyze qualitative feedback from customer service and sales, study session recordings of actual user sessions, implement exit-intent surveys to understand abandonment reasons, analyze form abandonment and field-level drop-offs, and conduct user testing when appropriate. This research uncovers insights that analytics alone cannot reveal, particularly around user motivations, concerns, and objections.

Step 3

Hypothesis Development and Prioritization

Based on data and research, we develop specific, testable hypotheses about what changes will improve conversions. We identify the problem we’re trying to solve, propose specific solutions based on evidence, predict the expected impact of each change, assess implementation complexity and resource requirements, and prioritize hypotheses using frameworks like PIE (Potential, Importance, Ease). This structured approach ensures we test the highest-impact opportunities first rather than random variations.

Step 4

Quick Win Implementation

While planning comprehensive testing programs, we implement obvious improvements that don’t require testing. These quick wins might include fixing broken elements or confusing copy, removing unnecessary friction from forms, adding missing trust signals or social proof, improving mobile user experience issues, and speeding up slow-loading pages. Quick wins often deliver 5-15% improvement in conversions within the first 30 days while we prepare for larger tests.

Step 5

A/B Test Design and Setup

We design rigorous A/B tests that produce reliable results. We create control and variation designs for comparison, ensure adequate sample size for statistical significance, implement proper test tracking and measurement, set up testing tools and quality assurance, define success metrics and test duration, and document test hypotheses and expected outcomes. Proper test design is critical for getting accurate, actionable results that inform future optimization decisions.

Step 6

Test Execution and Monitoring

Once tests launch, we monitor them closely to ensure they’re running correctly and gathering quality data. We verify proper test implementation and tracking, monitor test progression toward statistical significance, watch for external factors that might affect results, ensure adequate traffic split between variations, track both primary and secondary metrics, and make adjustments if technical issues arise. Active monitoring prevents wasted time on flawed tests and ensures reliable results.

Step 7

Results Analysis and Implementation

When tests reach statistical significance, we analyze results thoroughly and make implementation decisions. We determine whether results are statistically significant, analyze impact across different segments and devices, assess whether secondary metrics were negatively affected, calculate projected annual revenue impact, document learnings for future application, and implement winning variations site-wide. We also analyze losing tests to understand why they failed, which often provides valuable insights for future tests.

Step 8

Ongoing Testing Program Development

CRO is not a one-time project but an ongoing program that delivers compounding results. We maintain a structured testing calendar with planned experiments, develop increasingly sophisticated hypotheses based on learnings, test progressively more nuanced variations, expand optimization to additional pages and funnels, and continuously refine our understanding of what works for your audience. Systematic ongoing testing is where the real magic happens, delivering 20-50%+ improvement over 6-12 months.

Step 9

Cross-Device and Mobile Optimization

With mobile traffic typically representing 50-70% of website visitors, mobile optimization is critical. We analyze mobile-specific conversion barriers, optimize for touch interactions and mobile behaviors, reduce mobile page load times, simplify mobile forms and checkout processes, test mobile-specific design patterns, and ensure seamless experiences across all devices. Mobile optimization often delivers some of the largest improvements because mobile conversion rates are typically much lower than desktop.

Step 10

Funnel Analysis and Multi-Page Optimization

We optimize not just individual pages but the relationships between pages in your conversion funnel. We track user paths through your site, identify common drop-off points between pages, optimize transitions and calls to action between steps, reduce steps in multi-page funnels when possible, and ensure consistent messaging and visual design throughout. Funnel-level optimization often uncovers opportunities that single-page tests miss.

Step 11

Monthly Reporting and Strategic Planning

Each month, we provide comprehensive reports and strategy sessions. We review all test results and their impact, summarize improvements in key conversion metrics, calculate revenue impact of optimization efforts, discuss upcoming test plans and priorities, identify new opportunities based on recent data, and align optimization strategy with business goals. These regular touchpoints ensure we stay focused on highest-value activities and continuously adapt our approach based on results.

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About us

At Azarian Growth Agency, we’ve been helping businesses increase conversions and revenue through scientific optimization since 2020. Our team combines expertise in data analysis, user psychology, design, development, and statistical testing to create CRO programs that deliver measurable results.

We focus on driving real business outcomes, not just improving vanity metrics. Our clients have achieved dramatic results including 49% increase in conversion rate for a financial services company, 87% reduction in signup costs for a SaaS platform, 35% improvement in lead qualification rate for a B2B service, and millions in additional revenue through systematic optimization. These results come from rigorous, data-driven testing programs, not lucky guesses.

What makes us different is our comprehensive, scientific approach to optimization. We don’t just run A/B tests randomly. We conduct deep research to understand user behavior, develop hypotheses based on evidence, implement rigorous testing methodologies, analyze results thoroughly including statistical significance, apply learnings across your entire site, and build systematic programs that deliver compounding gains. This disciplined approach delivers consistent, measurable improvements month after month.

What Our Clients Say

CRO Services We Offer

Comprehensive CRO Audits

We conduct detailed audits that identify exactly where conversion opportunities exist on your website. Our audits include analytics analysis to identify drop-off points, heatmap and session recording review, technical issue identification, mobile experience assessment, competitive benchmarking, and prioritized recommendations. CRO audits provide roadmaps for optimization efforts and often reveal quick wins that can be implemented immediately.

A/B Testing and Multivariate Testing

We design and execute rigorous split tests that compare different versions of pages, elements, or experiences. We test headlines and copy variations, design and layout changes, call-to-action wording and placement, form length and field requirements, pricing and offer presentation, and trust signals and social proof. Our testing follows statistical best practices to ensure reliable results that inform confident decisions.

Landing Page Optimization

We optimize landing pages to maximize conversion rates from paid traffic, email campaigns, or other sources. Landing page optimization includes message match with traffic sources, compelling headline and value proposition development, persuasive copy and visual design, friction reduction in conversion paths, trust-building elements and social proof, and mobile optimization for high mobile traffic sources. Optimized landing pages typically convert 2-3x better than unoptimized pages.

E-commerce Conversion Optimization

For online stores, we provide specialized optimization including product page optimization to increase add-to-cart rates, shopping cart optimization to reduce abandonment, checkout process streamlining to increase completion, upsell and cross-sell optimization to increase average order value, shipping and returns messaging to address concerns, and mobile shopping experience optimization. E-commerce CRO can deliver significant revenue increases from existing traffic.

Form Optimization

Forms are often major conversion bottlenecks. We optimize forms through field reduction to remove unnecessary questions, smart field ordering based on psychology, inline validation to catch errors early, multi-step forms for complex information collection, auto-fill and input helpers to reduce effort, and privacy and security messaging to address concerns. Form optimization can double or triple conversion rates on lead generation pages.

User Experience Research and Testing

We conduct research to understand user needs, behaviors, and pain points including user surveys and interviews, usability testing with real users, card sorting and tree testing for information architecture, eye tracking studies for high-value pages, and accessibility audits to ensure inclusive experiences. UX research uncovers insights that inform optimization strategies and prevent assumptions-based mistakes.

Mobile Conversion Optimization

We specialize in optimizing for mobile users who often convert at much lower rates than desktop users. Mobile optimization includes thumb-friendly tap targets and navigation, simplified mobile forms and checkout, faster mobile page loading, mobile-specific design patterns, reduced content for smaller screens, and testing across various mobile devices. Improving mobile conversion rates often delivers the largest total revenue impact due to mobile’s share of traffic.